About Us

EBELLE Sdn. Bhd. was established in the year 2021. It is a new e-business retail platform that combines product development, sales, marketing, planning, operation, and management.

Belle, it means “beauty”, also the inspiration for our mission. Ebelle is dedicated in researching and developing the women’s favourite products and consumer needs worldwide. We will continue to explore, innovate, and improve to ensure that all of our beauty products meet the beauty desires of public while also finding their own unique to shine and bloom as our slogan “ BLOOM YOURSELF, ANYTIME.”

In October 2021, we officially launched the first generation of sunscreen base makeup (Pro Uv Tone Up Cream) and hydration essence serum (Ultra Hydra Serum). Among them, sunscreen base makeup is the most popular. So far, there are many influencers / bloggers recommending it and it has become one of the brand’s classic items.

In February 2023, Mallow Cloud Puff and Pro Powder were launched, and in October, the second-generation advanced sunscreen base makeup (Pro Uv Tone Up Cream) and the second essence serum – Power Serum Solution were launched.In order to provide customers with a better experience, Ebelle has also established double storey physical retails store.The same year on 10.12.2023, EBELLE retails store officially opened, and two new products were also launched – Daily Face Anti-Glycation Cleansing Foam and Pro Skin Oat Cream Mask.

In 2024, we spent 2.7m to purchase the store that is rented at the first place.Ebelle will continue to expand and develop the brand. Serve customers without forgetting our original intention.

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The Founder

EBELLE founder—Vionna TanZiZhen
New retail Internet marketing pioneer

In 2018,Vionna came into contact with the Internet industry for the first time when she was in university, and entered the industry to learn sales and group leadership skills.

Just one year later, in 2019, her team has 500 people, sales are approaching the peak, and the sales reached nearly 10 million in only 3 months. It is also the first time that Vionna has exceeded one million in annual salary,owning the first 7-digit profits in her life. In the same year, Vionna was also invited to participate in the sharing session of the famous Chinese female entrepreneur – Ms. Dong Mingzhu and attended the Tsinghua EMBA President Class.

In 2021, EBELLE was officially established.Vionna became the helmsman of the brand and is currently the company’s executive CEO.

In 2022, she is honoured to win the Malaysian Top 50 Emerging Outstanding Entrepreneurs Award.

In 2023, she was interviewed by British Media and recorded in a national book – Encyclopedia of Malaysian Successful People. In the same year, she also won the [Asia Integrity Enterprise Award] and became one of the sponsors of Shanghai Enterprise.

“We will remain our original aspirations and uphold our culture of beauty, continue to develop and launch better quality products, empower the public, and provide value to the market. I believe that Ebelle is definitely a brand worthy of being seen and trusted by more people.”